As competition for share of voice in a crammed and crowded world becomes tougher, brands and businesses alike need a story to stand out now more than ever. Creative and copywriter Clancy Walker takes a look at the humble story from a business perspective… It sounds like a strange admission for someone who works in the business of helping others to refine and articulate their … Continue reading Find your story
I was lucky enough to go along to the Vibrant Leeds event a couple of weeks ago at New Dock Hall in Leeds Dock and I think it’s fair to say we all came out buzzing with ideas and ready to put some of the best ones into action, so I’m looking forward to what Grant Thornton lead on to help us all deliver on … Continue reading Stories – the ties that connect us…
Productivity’s been on my mind a lot this week – from getting the great news that one of my lovely clients has introduced a ‘Right to Disconnect’ policy and then being asked to talk about it in the Independent Online, to working on an event at Leeds Dock all about what it means to be a Productivity Ninja. And of course it’s coming to the … Continue reading Productive partnerships
It’s a question we all ask on a regular basis – mostly when meeting people for the first time – and it’s one I love to ask to see people light up when they talk about their passions and purpose. I’ve realised that a large part of my work is spent helping others express and articulate what it is they do, offer and excel at but … Continue reading What do you do?
I’ve been ‘in the market’ for a nice bit of print recently – as both a consumer and a creator. I’m getting more briefs for copy for print items this year than in the previous three years combined. I’ve also recently bought a new car, and a new car brochure is almost as good to touch and feel as the car itself – almost! So, it … Continue reading A place for print?
What’s the sweet spot of your story, and how can you find it? Continue reading The sweet spot of a story
I’ve been working with a few clients recently on writing and editing their online copy, which got me thinking… Are you happy with how your website tells your story? Here are are a few reasons to review it – and some reminders of how to give your site a revamp – that might help… Refresh and renew It could just be that it needs a bit of … Continue reading Content with your content?