Content with your content?

I’ve been working with a few clients recently on writing and editing their online copy, which got me thinking…

Are you happy with how your website tells your story?

Here are are a few reasons to review it – and some reminders of how to give your site a revamp – that might help…

Refresh and renew

It could just be that it needs a bit of a spruce up and spring clean, rather than a complete renovation or even a relocation!

I’m not a fan of dusting and decorating around the house, but I love giving a site a quick polish to make it shine and tell the strongest possible story.

Relaunch and reposition

Telling a story in a different way can really make people sit up and take notice.

A new ‘hook’ could be of more interest to the media or other important influencers, too.

Results and resonance

What have you achieved for your clients and customers? How do you let new or potential ones know about this?

Case studies or quotes are the best way of demonstrating that, and just one or two can make all the difference.

React and reflect

What’s going on in your business, your industry or the wider world that’s relevant to your target audiences?  When was the last time you let them know about it or your thoughts on it?

Maybe it’s the news sections or blog posts of your site that need reviving?

It might not be CPR that your site needs, just a bit of TLC!

Reduce and remove

Less is more? Absolutely.

Could you halve the words on your site and create more impact with less text?

Reach out and respond

How do you connect and engage with your target market and audiences?

Is there a call to action or other incentive for your target audiences to contact you, and soon?

What could you offer or entice with that could make your site really work as a marketing tool, including keywords for search engines?

Rearrange and reorganise 

Is it all there, just maybe not in the right order?

If you’ve got a good content management system, sometimes a restructure is the best way to breathe new life into your site.

Or it could just be a matter of changing the order of the copy on the page?

Readability

Have a clear out of jargon and stick to plain English every time.

Read it aloud and question every word!

Keep sentences and paragraphs short too.

Rest and take a reality check!

You can’t do it all yourself, and sometimes a fresh pair of eyes and a new perspective can make all the difference.

Why not ask a friend or colleague (one you know who’ll be kind yet honest!) to take a look at your site and give you a few tips on how it can be improved and updated.

Or to find out how I can help you with your online content or other copy please visit my website or get in touch using the form below

.

 

 

One thought on “Content with your content?

  1. I was very impressed with the work Clancy did for my website.

    She asked the right questions to find out more about me and what I wanted, discovered the details and turned my words into a fabulous story.

    Not only that Clancy took the trouble to lay out for me how she saw the pages. This created a pathway for the reader to follow.

    I am totally in awe of Clancy’s skill and expertise as a copywriter. I thoroughly recommend Clancy and would have no hesitation in employing her services again.

    Maggie Currie – http://www.maggiecurrie.co.uk

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s