I’ve been working with a few clients recently on writing and editing their online copy, which got me thinking…
Are you happy with how your website tells your story?
Here are are a few reasons to review it – and some reminders of how to give your site a revamp – that might help…
Refresh and renew
It could just be that it needs a bit of a spruce up and spring clean, rather than a complete renovation or even a relocation!
I’m not a fan of dusting and decorating around the house, but I love giving a site a quick polish to make it shine and tell the strongest possible story.
Relaunch and reposition
Telling a story in a different way can really make people sit up and take notice.
A new ‘hook’ could be of more interest to the media or other important influencers, too.
Results and resonance
What have you achieved for your clients and customers? How do you let new or potential ones know about this?
Case studies or quotes are the best way of demonstrating that, and just one or two can make all the difference.
React and reflect
What’s going on in your business, your industry or the wider world that’s relevant to your target audiences? When was the last time you let them know about it or your thoughts on it?
Maybe it’s the news sections or blog posts of your site that need reviving?
It might not be CPR that your site needs, just a bit of TLC!
Reduce and remove
Less is more? Absolutely.
Could you halve the words on your site and create more impact with less text?
Reach out and respond
How do you connect and engage with your target market and audiences?
Is there a call to action or other incentive for your target audiences to contact you, and soon?
What could you offer or entice with that could make your site really work as a marketing tool, including keywords for search engines?
Rearrange and reorganise
Is it all there, just maybe not in the right order?
If you’ve got a good content management system, sometimes a restructure is the best way to breathe new life into your site.
Or it could just be a matter of changing the order of the copy on the page?
Have a clear out of jargon and stick to plain English every time.
Read it aloud and question every word!
Keep sentences and paragraphs short too.
Rest and take a reality check!
You can’t do it all yourself, and sometimes a fresh pair of eyes and a new perspective can make all the difference.
Why not ask a friend or colleague (one you know who’ll be kind yet honest!) to take a look at your site and give you a few tips on how it can be improved and updated.
Or to find out how I can help you with your online content or other copy please visit my website or get in touch using the form below